While we were in the lighting studio we wanted to consider some other ideas for the outside of the box. We were shooting photos of bubbles, we decided to shoot them on a black background so that it would give a slightly different twist on 02's current blue bubbles. We took over 400 images, above are 80 of the best.
One of our ideas was to use the spectrum of colours that appear in the bubbles as a colour scheme for our packaging. In the brief 02 said they want to keep things simple positive and fresh "As a brand we aim to be warm and optimistic. Like a breath of fresh air", I think the colours and images that you get from the bubbles would communicate this quite well. And we could use the interconnecting way the packaging is designed to communicate the idea that we are better connected.
Another of our ideas was to use an image of a bubble touching a hand to communicate the idea we are better connected.
The very millisecond that the bubble burst.
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