As part of our O2 brief we decided to do an animation that would appear on the O2 website and instore on screens as a point of sale. Here are a few test pieces.
This was my first test piece experimenting with an idea similar to the channel four idents. I was pretty happy with how it turned out.
Similar idea behind this one using a slightly different camera angle and movement, the "connected" type is only readable for a few moments as the object rotates.
More of a 2 dimensional idea. I like the idea and want it to work but I don't think it is effective as the 3D test pieces.
Another 2D piece again I'm not as keen on this as the 3D test pieces but with a bit more developement I might be able to get it to work better.